Worked examples

Nobody buys from a demo.
They buy from their own Tuesday.

So here is the same product doing the same job in eight of the twenty-five trades that have a pack. Each in full: the inquiry that arrives, the exact words back, and what it left behind — a slot held, a quote priced off the owner's list, a customer filed with the next action set.

New here? Start with the two-step tour — about a minute  →

Eight are written out here end to end. The other seventeen have the same thing on their own page — the fields, the rules, the refusals and a worked call: every trade with a pack →

Every scenario below is a worked illustration of how the product behaves, built from the price lists and rules a business of that type would load. They are not customer stories, and no business named or implied here is a Saleringo customer.

Dental practice

Single practice or a group. The chair is full when the phone rings, and the caller is a new patient deciding between you and the practice on the next block.

The dental pack →
7:12 PMPhoneBooked by AI

Hi — I chipped a front tooth this afternoon. How much is a crown, and can anyone see me this week?

SaleringoA crown is $1,100 to $1,600 depending on the material, confirmed after an exam and X-ray. I have Thursday 10:30 with Dr. Lind or Friday 8:00. Which suits you?
CallerThursday. And do you take my insurance?
SaleringoWe take most major plans. I'll note yours on your file so the front desk can check your remaining benefit before you arrive — bring your card and a photo ID.
What it left behind
✓Thursday 10:30 held in Dr. Lind's calendar, confirmation texted
✓Patient record created — new patient, chipped incisor, insurer noted
✓Treatment estimate queued for the desk to confirm after the exam$1,100–1,600
✓Pipeline: New inquiry → Consult booked

Ranges come from the practice's own fee schedule. The AI never quotes a figure the practice has not approved.

11:48 PMPhoneEscalated

My jaw is swollen and it's throbbing so badly I can't sleep. What do I do?

SaleringoThat needs a person, not me. I'm connecting you to the on-call line now. If the swelling reaches your eye or you have trouble breathing or swallowing, hang up and go to an emergency room.
What it left behind
✓Routed to the on-call number within the ring, full context attached
✓Record created and flagged urgent before anyone picked up
✓Morning list shows the call so nobody has to be told about it
✕No triage. No advice. No diagnosis. Ever.

Clinical questions are a permanent handoff, not a confidence threshold. This is the behavior a practice should test first.

Tue 09:04Web chatBooked by AI

We've just moved to the area with two kids, 6 and 9. Do you see children, and can we all come the same morning?

SaleringoYes to both. Family check-ups run back-to-back on Tuesday and Thursday mornings — I can hold 9:00, 9:30 and 10:00 for the three of you. First visits are $95 each including X-rays.
What it left behind
✓Three linked appointments, one household$285
✓One customer record with two dependants attached
✓Recall dates set for all three at six months

A family of three booked without a staff member touching it — at an hour when the desk is opening the post.

Sat 14:20WhatsAppRecovered

I need to cancel Monday, something came up. Sorry.

SaleringoNo problem, Monday 11:00 is released. Rather than lose the slot entirely — I have Wednesday 16:30 or Saturday 9:00 the week after. Shall I move you instead of canceling?
CallerSaturday works actually.
What it left behind
✓Monday 11:00 released back to the schedule on a Saturday
✓Rebooked rather than lost — the cancellation never became a gap
✓Pipeline stage unchanged; no re-marketing needed

The cancellation that used to arrive as a Monday-morning surprise now arrives as a filled Saturday.

The week it handles

A normal week at a two-chair practice.

Not a record week. An ordinary one — with the after-hours share marked, because that is the part currently going to voicemail.

Mon
14 inq
  • ·9 booked
  • ·3 after hours
  • ·1 to a person
Tue
11 inq
  • ·7 booked
  • ·2 after hours
Wed
13 inq
  • ·8 booked
  • ·4 after hours
  • ·1 urgent routed
Thu
12 inq
  • ·8 booked
  • ·3 after hours
Fri
17 inq
  • ·10 booked
  • ·6 after hours
  • ·busiest evening
Sat
9 inq
  • ·5 booked
  • ·closed all day
Sun
6 inq
  • ·3 booked
  • ·closed all day

Illustrative volumes for a two-chair practice. 33 of 82 inquiries arrive when the practice is shut — that is the share this is bought for. Your own call log is the number that matters; the cost calculator on the pricing page takes it.

Clinics & medical

Aesthetic, dermatology, physio, fertility, dental-adjacent. Patients ask in whichever language they think in, and half the questions are ones you must never answer.

The clinic pack →
01:20WhatsApp · SpanishBooked by AI

¿Cuánto cuesta la primera consulta de dermatología y tienen citas por la tarde?

Saleringo — replying in SpanishLa primera consulta cuesta 110 € y se descuenta de cualquier tratamiento. Tenemos horario de tarde martes a jueves y sábados por la mañana. ¿Le reservo el martes a las 18:30?
What it left behind
✓Tuesday 18:30 booked at 1:20 in the morning€110
✓Record notes the patient's language so every later message matches it
✓Consultation fee flagged as creditable against treatment

The reply is in the patient's language, from wording the clinic approved in that language — not machine-translated at the moment of sending.

Wed 21:40Web chatEscalated

I'm on methotrexate. Is this laser treatment safe for me?

SaleringoI can't answer anything about your medication or whether a treatment is safe for you — that has to come from our medical staff. I'm passing this to the clinical team with your question attached, and they'll come back to you directly.
What it left behind
✓Routed to clinical staff with the full message, not a summary
✓Record shows an unanswered clinical question so it cannot be forgotten
✕No reassurance offered. No "generally it's fine". No hedge.

Medication, diagnosis, suitability and outcome questions are refused categorically. That refusal is the reason a clinic can put this on its main line.

Fri 12:15PhoneQuoted by AI

What would a course of three sessions cost, and do you do payment plans?

SaleringoA three-session course is €880, which is 20% off the single-session price under the course rule. We offer three monthly instalments with no fee. I'll send the written breakdown now — booking the first session holds the course price for 30 days.
What it left behind
✓Quote generated from the clinic's own price list and course discount rule€880
✓PDF sent within the conversation; version saved to the record
✓Follow-up scheduled for day 3 if the first session is not booked
✓Pipeline: New inquiry → Quote under review

The discount applied is the clinic's own rule. Anything outside the rules goes to a person instead of being improvised.

Mon 08:02PhoneRebooked

I missed my appointment on Friday. Can I still come in?

SaleringoOf course. Your no-show fee is waived once, so there's nothing owed. I have Thursday 15:00 or next Monday 09:30 with the same practitioner — which would you prefer?
What it left behind
✓No-show recovered on the first Monday call, same practitioner kept
✓Waiver applied per the clinic's own policy, logged against the record
✓Pipeline moved back to Consultation booked

No-show recovery is the least glamorous automation here and usually the one that pays for the month.

What it will and won't answer

The line, written down before you go live.

You approve every row of this before a patient hears anything. The third column is the one to read twice.

Patient asksWhat happensHandled by
What does the first consultation cost? Quotes the approved fee and whether it credits against treatment.AI
Do you have Saturday appointments? Reads the live calendar and offers real slots.AI
Do you speak Portuguese? Continues in Portuguese from wording approved in Portuguese.AI
How long is recovery? Gives the clinic's approved general guidance, then offers a consultation for anything specific.AI
Can I get a refund on my package? States the published policy, then hands to a person for the decision.Person
Will this work for my skin type? Refused. Routed to clinical staff with the question intact.Never
Is it safe with my medication? Refused. Routed to clinical staff immediately.Never
What do you think this rash is? Refused. No diagnosis is ever offered, in any wording.Never

The column on the right is the one worth reading twice. A receptionist that never guesses about a symptom is worth more to a clinic than one that answers everything.

Wedding & event venues

The longest sale on this list. An inquiry at 2 AM, a site visit three weeks later, a decision six months out — and a quote with more moving parts than any other trade here.

The venue pack →
02:47Web chatBooked + quoted

Do you have any Saturdays left in October? We're thinking 120 guests, and we'd want the ceremony outside.

SaleringoOctober has the 12th and the 26th open on Saturdays. For 120 guests with an outdoor ceremony, the weekend package starts at $9,800 including dinner, with the garden ceremony at $1,200 and a wet-weather room held at no charge. Would you like a tour?
VisitorYes — Saturday morning if possible.
What it left behind
✓Tour held Saturday 11:00, coordinator assigned
✓Full quote built from the package matrix and sent before breakfast$11,000
✓Oct 12 pencilled with a 7-day soft hold, expiry alarm set
✓Follow-up cadence started: day 2, day 7, day 21

The competing venue's website took a message. This one held a date and sent a priced quote before anyone woke up.

Thu 19:30PhoneUpsold by rule

Can we add another two hours at the end, and is there a discount if we move to a Friday?

SaleringoTwo extra hours are $480. Moving to a Friday in October triggers your off-peak rate — that's $420 off the base package, so the two changes together come to $60 more than your current quote, not $480.
What it left behind
✓Quote revised in the conversation, both rules applied correctly$11,060
✓Previous version kept, so the couple can see what changed
✓Date moved and re-held; the vacated Saturday released automatically

Discount logic is the venue's own. The AI applies rules; it does not negotiate, and it never invents a rate.

Sun 16:05WhatsAppEscalated

If we cancel in January do we get the deposit back? Our situation has changed.

SaleringoYour contract's cancellation window and the deposit terms are things I'll put in front of the manager rather than interpret. I've flagged it as urgent and someone will call you tomorrow morning — I've also noted this is time-sensitive for you.
What it left behind
✓Flagged urgent, on the manager's Monday list before Monday
✓Contract terms not paraphrased, quoted or guessed at
✓Sentiment logged as at-risk; the follow-up sequence paused automatically

Anything contractual is a handoff. Pausing the marketing cadence on an at-risk customer is the detail most systems miss.

Day 5AutomaticFollow-up

— no message from the couple in three weeks —

Saleringo, unpromptedHi both — your soft hold on October 12th runs out on Friday and we've had a second inquiry for that date. No pressure at all: would you like me to extend it a week, release it, or put you through to the coordinator?
What it left behind
✓The follow-up that nobody had time to make, made on schedule
✓A real reason to reply, not a "just checking in"
✓Either outcome is useful: the date converts, or it frees up

On a six-month sales cycle the follow-up is the product. This is the pipeline half doing work the answering half cannot.

What one date is worth

The arithmetic on a single recovered Saturday.

Using the venue figures published on this site and the plan a venue would actually be on. Your own numbers will differ — that is the point of showing the working.

One weekend bookingweekend package, 120 guests, as quoted above$9,800
Saleringo Scalethe plan a venue answering calls would be on−$599
Voice minutes≈ 180 calls × 4 min × $0.14−$101
One recovered date, against a full month14× the bill

Rates are the published ones on the pricing page. This says nothing about how many dates you would recover — only what one is worth against the cost. Set your own recovery rate on the missed-call calculator; it defaults sceptical.

A maintenance worker in a hard hat on a rooftop in daylight

Eight trades.
One machine.

The same product, the same refusals, the same records — configured for what each trade actually asks.

Home services

HVAC, plumbing, electrical, roofing. The shortest decision on this list — whoever answers gets the job — and the only trade here where a wrong answer can be a safety problem.

The home-services pack →
21:04PhoneJob created

My AC just died and it's 95°F (35°C) in the house with a baby. Can anyone come tonight?

SaleringoI can get a technician to you tonight — the after-hours call-out is $180 plus parts. Or the first morning slot is 7:00 with no call-out fee. Given a baby in the house, shall I book tonight?
CallerTonight. 4412 Bramble Court.
What it left behind
✓Job created with address, fault, urgency and access notes
✓On-call technician dispatched, ETA sent to the customer$180 + parts
✓Call-out fee quoted before dispatch — no argument on the doorstep
✓Review request queued for 24 hours after job completion

The competitor's line rang out. This is the entire business case for this trade, in one exchange.

22:11PhoneSafety route

There's a smell of gas near the furnace.

SaleringoPlease step outside now, don't touch any switches, and call your local emergency number or your gas utility first. I'm alerting our on-call technician at the same time — but make that call before anything else.
What it left behind
✓Safety instruction first, booking second — always this order
✓On-call technician alerted in parallel, not instead
✓Job flagged as a safety call so the follow-up is different
✕Never diagnoses a leak. Never says it is probably fine.

The guardrail is written before go-live and tested on the demo call. Ask any vendor to show you theirs.

Sat 08:30Web chatQuoted by zone

How much to replace a 40-gallon water heater? I'm out past the ring road.

SaleringoA 40-gallon replacement runs $1,250 to $1,700 fitted, depending on the unit. Your ZIP code is in zone 3, which adds a $45 travel charge. I can hold Tuesday morning and the technician will confirm the final figure on sight.
What it left behind
✓Range quoted from the rate card, travel priced by the customer's own zone$1,295–1,745
✓Tuesday 8:00 held; van route updated
✓Customer record notes zone 3 for every future job

Zone pricing applied without the customer having to explain where they live twice.

Wed 17:45WhatsAppRepeat work

You serviced our boiler last winter. Is it due again?

SaleringoYou're right — last service was 14 November, so you're due. Annual service is $140 and I have three mornings free the week of the 11th. Same technician if you'd like; he has your access notes.
What it left behind
✓History pulled from the customer record, not from memory
✓Recurring revenue booked in one exchange$140
✓Same technician assigned; gate code and dog note carried over

This is the CRM half earning its place: the answering layer alone would have had to ask who they were.

Boutique stays

Guesthouses, small hotels, holiday lets. Every direct booking is one you didn't pay commission on, and every unanswered message at 11 PM is one you did.

The stays pack →
23:12WhatsApp · FrenchDirect booking

Bonsoir, avez-vous une chambre double pour vendredi ? Nous arrivons tard, vers 23h.

Saleringo — replying in FrenchOui, une chambre double est disponible vendredi à 280 € la nuit, petit-déjeuner inclus. L'arrivée tardive ne pose aucun problème : je vous envoie le code de la boîte à clés. Je réserve ?
What it left behind
✓Room held; guest record created in French€280/night
✓Late-arrival instructions sent without waking anyone
✓Booked direct — no channel commission on this stay
✓Pre-arrival message scheduled for the morning of check-in

The alternative was a booking through a channel that takes a percentage, or no booking at all.

Fri 10:20Web chatUpsell by rule

We're checking out Sunday but our flight isn't until 8pm. Any chance of a late checkout?

SaleringoSunday late checkout to 16:00 is €40 and the room is free after you, so I can confirm it now rather than putting you on a maybe. Shall I add it?
What it left behind
✓Upsell offered because the calendar showed the room was free€40
✓Housekeeping schedule updated for that room
✓Added to the stay's folio, not a note somebody has to remember

A confident yes instead of "I'll have to check" — because it did check.

Sat 02:40WhatsAppEscalated

There's no hot water in room 4 and we have an early start.

SaleringoI'm sorry — that needs someone there, not me. I'm waking the duty manager now and flagging your early start. If it can't be fixed tonight I've noted that room 6 is free, in case moving you is quicker.
What it left behind
✓Duty manager alerted at 2:40 with the room number and the constraint
✓A usable option already checked against the calendar
✓Logged as a service incident on the stay, for the review that follows

In-stay problems are a handoff, always — but a handoff that arrives with the answer half-found.

Tue 15:00PhoneRate answered

Is it cheaper if we stay four nights instead of two?

SaleringoYes — four nights or more takes the weekly rate, so four nights in May comes to €890 rather than €1,120. That's the fourth night effectively free.
What it left behind
✓Length-of-stay rule applied from the property's own rate table€890
✓Longer stay proposed, not just the one asked for
✓Quote saved so the rate is honoured if they call back Thursday

Length-of-stay pricing is exactly the kind of rule a tired owner forgets to mention at 3 PM.

Academies & tutoring

Language schools, test prep, music, coding, sports. Parents ask in the evening, decide in a week, and enrol in two spikes a year — so the follow-up matters more than the answer.

The academy pack →
21:38WhatsAppTrial booked

My daughter is 14 and struggling with maths. Do you have anything for her level, and what does it cost?

SaleringoYes — our intermediate maths group runs Monday and Wednesday, 18:00 to 19:30, at $380 a month including materials. Before enrolling, everyone takes a free 40-minute placement session so she starts in the right group. Thursday 17:00 or Saturday 10:00?
What it left behind
✓Free placement session booked at 9:38 PM
✓Record created against the parent, with the student attached
✓Tuition quoted from the published rate; no discount improvised$380/mo
✓Reminder set for the day before the session

Parent and student are two different records for a reason: the parent pays and decides, the student attends.

Sun 11:15Web chatEscalated

Can you guarantee her grade will improve?

SaleringoNo, and I won't pretend otherwise — nobody can promise a result. What I can do is put you through to the director, who can talk you through how progress is actually measured here and what has and hasn't worked for students at her level.
What it left behind
✓Outcome promises refused outright, in plain words
✓Routed to the director with the question preserved
✓Logged as high intent — this parent is close to deciding

Refusing well converts better than promising badly. The parent who hears "no" here trusts the "yes" later.

Day 5AutomaticEnrolment

— placement session attended, no decision yet —

Saleringo, unpromptedHi — following up on Ana's placement on Thursday. She sat at the intermediate level, and there are two places left in the Monday/Wednesday group before term starts. Shall I hold one for her?
What it left behind
✓The day-5 follow-up nobody has time to make in enrolment week
✓Real scarcity — an actual seat count, not a manufactured deadline
✓Pipeline: Placement done → Enrolment offered

Term enrolment is decided in about a week. This is the automation that turns a good trial into a paying student.

Mon 07:50PhoneAdmin absorbed

Ana's sick today — will she miss the whole topic?

SaleringoThanks for letting us know, I've marked her absent and told her tutor. Missed sessions can be made up in the Saturday catch-up hour at no charge — would you like me to book this Saturday?
What it left behind
✓Absence recorded, tutor notified, register updated
✓Catch-up offered automatically — retention, not just admin
✓Nobody at the front desk touched a 7:50 AM phone call

Term-time absence calls all land in the same twenty minutes. This is the least visible saving and the most reliable one.

A man asleep in bed in the early hours

Every one of these
arrived after hours.

That is not a coincidence in the writing. It is when the inquiries actually come.

Veterinary

Owners call frightened, at night, about an animal that cannot explain itself. More of these conversations end in a handoff than in any other trade here — and that is the correct design.

All industry packs →
22:35PhoneEmergency route

My dog just ate a whole bar of dark chocolate. What do I do?

SaleringoThat can be serious and it needs a vet now, not me. Our 24-hour partner hospital is ten minutes away — I'm sending you the address and calling ahead so they know you're coming. Take the wrapper with you so they can see the weight and the cocoa percentage.
What it left behind
✓Emergency route given in the first sentence, with a practical instruction
✓Partner hospital pre-notified; practice staff alerted for the morning
✓Record created so the follow-up call actually happens
✕No dose calculation. No "wait and see". No advice of any kind.

Toxicity, dosage and symptom questions are refused categorically. What it can do is route fast and route correctly.

Sat 09:10Web chatBooked by AI

Our kitten needs her second vaccination — when is she due and how much?

SaleringoHer first was on 3 March, so the second is due any time from the 24th. The booster is $65, or $110 if you add the microchip at the same visit. I have Wednesday 15:20 or Friday 10:00 with the nurse.
What it left behind
✓Due date read from the animal's own record, not asked for
✓Nurse appointment booked; bundle offered by the practice's own rule$65–110
✓Next booster reminder scheduled automatically

Vaccination recall is pure recurring revenue that leaks whenever the desk is busy. It stops leaking here.

Thu 18:50PhoneQuoted

Roughly what does a dental clean under anaesthetic cost for a 12kg spaniel?

SaleringoFor a dog that weight, a dental under general anaesthetic is $420 to $580 depending on whether extractions are needed — the vet confirms after examining her. Pre-anaesthetic bloods are $95 and we recommend them over eight years old.
What it left behind
✓Weight-banded price from the practice's own list$420–580
✓Written estimate sent; consult booked to confirm it
✓Age-based recommendation surfaced without being asked

Price-shopping calls are most of the volume in this trade. Answering them accurately at 6:50 PM is the whole game.

Sun 13:00WhatsAppEscalated

She's very quiet today and hasn't eaten since yesterday. Should I be worried?

SaleringoI can't judge symptoms — a vet has to. Our on-call number is on its way to you now and I've flagged that she hasn't eaten in over 24 hours, because that's the detail they'll want first.
What it left behind
✓Refused the judgement, forwarded the fact that matters clinically
✓On-call route given immediately, on a Sunday
✓Owner's worry logged; sentiment marked for a follow-up call

"Should I be worried" is the most common veterinary message and the one an AI must never answer.

Franchise & multi-site

Two problems at once: customers who must reach the right location, and candidates asking what it costs to open one. Both arrive on the same number.

All industry packs →
Wed 16:40PhoneRouted

I want to book at the Northgate branch, not the one downtown.

SaleringoNorthgate it is. They're open until 20:00 today and their next opening is 18:15 — their prices differ slightly from downtown, so that appointment is $68 rather than $74. Shall I book it?
What it left behind
✓Booked into the right location's calendar, at that location's price$68
✓Northgate's manager sees it; downtown's does not
✓Owner's group report counts it under Northgate

One number, many locations, no cross-quoting. Each site keeps its own hours, price list and inbox.

Mon 20:15Web chatCandidate captured

What does it cost to open one of your stores?

SaleringoFrom our disclosure document: the franchise fee is $35,000 and typical build-out for an 800 sq ft (75 m²) store runs $150,000 to $180,000. I'll send the information pack — which territories are you looking at?
VisitorAnd what would I earn a month?
SaleringoI only share figures that are in the audited disclosure document, and monthly earnings projections aren't among them. The franchise team can walk you through the actual reported ranges — I'm putting you in front of them.
What it left behind
✓Candidate lead captured with territory interest
✓Information pack sent inside the conversation
✓Earnings projection refused — a regulated claim, never improvised

In franchising the refusal is not a nicety. Answering that second question wrongly is a legal problem, not a service one.

Sat 12:00WhatsAppRetained

Is the downtown store open today? Google says one thing and your site says another.

SaleringoDowntown is open until 18:00 today — the listing you saw is out of date and I've flagged it for the manager. If it helps, Northgate is open until 20:00 and is about ten minutes further.
What it left behind
✓Answered from the location's real hours, not a stale listing
✓Discrepancy flagged to the manager instead of silently repeated
✓Customer offered an alternative site rather than lost

Wrong opening hours are the most common reason a multi-site business loses a walk-in. This turns one into a booking.

Mon 09:00ReportGroup view

— the owner opens one screen instead of calling four managers —

SaleringoLast week across four sites: 318 inquiries, 71% handled without staff, 84 booked. Northgate converted 34% of its calls; downtown converted 19% — and downtown missed 22 calls during opening hours, the most of any site.
What it left behind
✓One report, four sites, comparable columns
✓A managerial question worth asking, surfaced without anyone digging
✓Exportable to PDF or Excel for the Monday meeting

This is the artefact that makes it a management tool rather than a phone feature — and it is the reason multi-site owners buy.

How any of this gets built

None of the above needed a developer.

Every example on this page runs off the same four things, taken from what the business already has. This is the whole setup — there is no fifth thing.

1 · What it may say
SourceYour website and your price list, read on day one. You correct what's wrong.
Example"Crown: $1,100–1,600, confirmed after exam" — approved by the practice, with a review date.
RuleNothing is said that nobody approved. Unapproved questions become handoffs.
2 · What it must never say
SourceThe five things you'd fire a receptionist for saying.
Examplediagnosis medication guaranteed outcome contract terms earnings projection
RuleA categorical refusal, not a confidence score. It cannot be talked past.
3 · What it collects
SourceThe questions your front desk always asks anyway.
ExampleDental: treatment insurer new patient? · Venues: date guests budget band
RuleThese become the fields on the customer record, so nothing is retyped.
4 · How it prices
SourceYour price list, your options, your discount rules — as they already exist.
Example"Off-peak March weekday → −$420" · "4+ nights → weekly rate" · "zone 3 → +$45"
RuleOutside the rules it stops and asks a person. It never negotiates.

Roughly thirty minutes of your attention across the first few days, spread over reviewing answers. We do the building. See the first week →

You have read thirty-two worked conversations

Eight of them end with the AI refusing and handing to a person, because that is the half you cannot judge from a feature list. Reading is one thing — the demo lets you pick the trade and the question yourself, and shows the six objects that come out.

Try it on your own numbers↗
Your trade, your prices

Stop reading examples.
Make one with your own price list.

Send us your website and your prices. We'll come back with the AI answering the ten questions your customers actually ask — in your words, at your rates. Free, and yours to keep whatever you decide.

Get the plan for my trade↗ See what it costs for my size↗
These are our examples. The one that matters is the one built from your price list. Get my plan↗